{"id":10,"date":"2025-11-23T23:34:11","date_gmt":"2025-11-24T02:34:11","guid":{"rendered":"https:\/\/lukre.com.br\/?page_id=10"},"modified":"2026-01-28T18:18:47","modified_gmt":"2026-01-28T21:18:47","slug":"home","status":"publish","type":"page","link":"https:\/\/lukre.com.br\/","title":{"rendered":"Home"},"content":{"rendered":"

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IA para precifica\u00e7\u00e3o inteligente<\/p>\n

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O pre\u00e7o certo para o melhor resultado<\/h1>\n

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Monitore concorrentes em tempo real, otimize margens e aumente suas vendas com IA.\u00a0<\/p>\n

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[\/et_pb_text][et_pb_button button_url=”https:\/\/lukre.com.br\/#contato” button_text=”Conhe\u00e7a a Solu\u00e7\u00e3o” button_alignment=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”14px” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/lukre.com.br\/wp-content\/uploads\/2026\/01\/cart-with-dollar-2.png” title_text=”cart-with-dollar 2″ disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” header_font=”Montserrat|600|||||||” header_text_color=”#006BFF” header_font_size=”24px” global_colors_info=”{}”]<\/p>\n

Lukre: Intelig\u00eancia Artificial para Estrat\u00e9gia de Precifica\u00e7\u00e3o<\/h1>\n

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\u00a0Em um cen\u00e1rio de varejo din\u00e2mico, onde a lealdade \u00e9 vol\u00e1til e a compara\u00e7\u00e3o de ofertas \u00e9 instant\u00e2nea, o grande desafio reside em orquestrar milhares de itens simultaneamente, respondendo \u00e0 agressividade da concorr\u00eancia sem sacrificar o lucro. Portanto, definir o pre\u00e7o correto exige o uso inteligente de dados. \u00c9 isso que a Lukre<\/span> lhe proporciona.<\/p>\n

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Uma boa estrat\u00e9gia de pre\u00e7o gera mais resultados<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_toggle title=”Melhora a lucratividade” open_toggle_text_color=”#006BFF” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#006BFF” _builder_version=”4.23.4″ _module_preset=”default” body_text_color=”#000000″ body_font_size=”12px” global_colors_info=”{}”]<\/p>\n

Um ajuste m\u00e9dio de 1% no pre\u00e7o, bem direcionado, costuma gerar aumento de 8 a 12% no lucro em categorias com margens apertadas. Fonte: McKinsey & Company \u2013 “The Power of Pricing”<\/em>.<\/strong><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Aumenta a fidelidade do consumidor” open_toggle_text_color=”#006BFF” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#006BFF” _builder_version=”4.23.4″ _module_preset=”default” body_text_color=”#000000″ body_font_size=”12px” global_colors_info=”{}”]<\/p>\n

O pre\u00e7o \u00e9 o principal motivo de troca de marca\/loja pelo consumidor. De acordo com o estudo “Global Consumer Insights Pulse Survey” da PWC<\/em>, cerca de 70% dos consumidores dizem que o pre\u00e7o \u00e9 o principal gatilho para a experimenta\u00e7\u00e3o de novas marcas ou lojas.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Previne perdas em a\u00e7\u00f5es promocionais” open_toggle_text_color=”#006BFF” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#006BFF” _builder_version=”4.23.4″ _module_preset=”default” body_text_color=”#000000″ body_font_size=”12px” global_colors_info=”{}”]<\/p>\n

Cerca de 59% das promo\u00e7\u00f5es de varejo\u00a0 n\u00e3o geram retorno positivo sobre o investimento, ou seja, o custo do desconto supera o lucro do volume adicional vendido. Fonte: Nielsen Trade Promotion Landscape Analysis<\/em><\/p>\n

[\/et_pb_toggle][et_pb_toggle title=”Garante consist\u00eancia omnichannel” open_toggle_text_color=”#006BFF” open_toggle_background_color=”#FFFFFF” closed_toggle_text_color=”#006BFF” _builder_version=”4.23.4″ _module_preset=”default” body_text_color=”#000000″ body_font_size=”12px” global_colors_info=”{}”]<\/p>\n

Mais de 50% dos varejistas apontam a “dificuldade em manter pre\u00e7os consistentes em todos os canais” e a “sincroniza\u00e7\u00e3o de dados” como seus maiores desafios operacionais. Fonte: “Pricing 2023: Life After Inflation” da RSR Research.<\/em><\/p>\n

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Como a Lukre auxilia na estrat\u00e9gia de precifica\u00e7\u00e3o?<\/h2>\n

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Extra\u00e7\u00e3o de dados\u00a0 de NFs, enriquecimento, padroniza\u00e7\u00e3o de <\/span>imagens e descri\u00e7\u00f5es.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Regras de markup\/margem, comissa\u0303o, concorre\u0302ncia e promo; simulac\u0327a\u0303o de margem, logs, bloqueios por piso\/teto e rollback. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Atualizac\u0327a\u0303o de prec\u0327o e estoque entre ERP, loja e marketplaces com <\/span>monitoramento de filas, alertas de falha e reconciliac\u0327a\u0303o.\u200b <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Integra\u00e7\u00e3o com ERPs, Plataformas e Marketplaces” use_icon=”on” font_icon=”||divi||400″ icon_color=”#00E536″ image_icon_background_color=”RGBA(255,255,255,0)” icon_placement=”left” image_icon_width=”30px” _builder_version=”4.23.4″ _module_preset=”default” header_font_size=”13px” body_font=”|300|||||||” body_text_color=”#000000″ body_font_size=”12px” custom_padding=”12px|14px|8px|14px|false|true” border_radii=”on|8px|8px|8px|8px” border_width_all=”1px” border_color_all=”#d9dee0″ global_colors_info=”{}”]<\/p>\n

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Conectores nativos para os principais ERPs, plataformas de e-commerce e marketplaces. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Impactos para seu neg\u00f3cio<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.23.4″ _module_preset=”default” custom_padding=”|150px||149px||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Aumento de Competitividade” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Redu\u00e7\u00e3o de Erros Operacionais” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Decis\u00f5es Baseadas em Dados” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Conformidade Omnichannel” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Otimiza\u00e7\u00e3o de Margens” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Aumento da fidelidade” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Crescimento de Vendas” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][et_pb_blurb title=”Escalabilidade para 10.000+ SKUs” image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/icon-check-lukre.png” icon_placement=”left” image_icon_width=”73%” _builder_version=”4.23.4″ _module_preset=”default” header_level=”h5″ header_font=”|300|||||||” header_text_align=”left” header_text_color=”#000000″ global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”quem” _builder_version=”4.23.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,107,255,0.71) 0%|#00e536 100%” background_color_gradient_overlays_image=”on” background_image=”http:\/\/lukre.com.br\/wp-content\/uploads\/2025\/11\/lukre-fundo-quem-somos-onepage-003.png” background_position=”center_right” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” width_tablet=”” width_phone=”90%” width_last_edited=”on|phone” custom_margin=”||-150px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”75px|75px|75px|75px|true|true” custom_padding_tablet=”75px|75px|75px|75px|true|true” custom_padding_phone=”35px|35px|35px|35px|true|true” custom_padding_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_duration=”750ms” animation_starting_opacity=”100%” border_radii=”on|15px|15px|15px|15px” box_shadow_style=”preset1″ box_shadow_blur=”50px” box_shadow_color=”rgba(0,0,0,0.25)” global_colors_info=”{}”][et_pb_text _builder_version=”4.23.4″ _module_preset=”default” text_font=”Poppins|900|||||||” header_font=”Varela Round||||||||” header_text_color=”#910059″ header_font_size=”27px” header_2_font=”|300|||||||” header_2_text_color=”#006BFF” global_colors_info=”{}”]<\/p>\n

Quem somos<\/h2>\n

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A Lukre<\/span><\/strong> \u00e9 uma startup criada pelo theGarage<\/strong>, o primeiro startup studio h\u00edbrido do Brasil. Somos especialistas em monitoramento de pre\u00e7os com intelig\u00eancia artificial, focados em ajudar varejistas a tomar melhores decis\u00f5es de precifica\u00e7\u00e3o e garantir seus n\u00edveis de lucratividade.<\/p>\n<\/div>\n

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Pronto para uma estrat\u00e9gia de pre\u00e7os vencedora?<\/h2>\n

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Entre em contato e conhe\u00e7a a Lukre<\/h2>\n

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Direitos Reservados 2025<\/p>\n

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